Forming an idea and developing it into a flourishing company is an all-consuming and daunting process.
Registering that initial idea, or brand, can often be bottom of the to-do list, especially when signing a new contract, or negotiating with a new client, is foremost in your mind.
How do you protect the very essence of your brand so that someone else doesn’t copy your hard work? Is it really worth it?
Creating winning brands – top tips for creating distinctive trademarks
